Qlik – Leaders in Data

Campaign: concept, design, toolkit. Branding, social.

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images (from top left): 1. The campaign identity. 2: Identity guidelines. 3: One of the campaign social ads. 4: Layout and asset updates to the main Qlik website. 5 & 6: Further social ads as the campaign progresses.

Qlik – a worldwide data analytics company, came to us looking for a new identity for their next big campaign focused on ‘Leaders in Data’ – which pulled together all of their customer and partner case studies and thought leadership pieces.

Whilst it was important that this campaign had a strong and unique look and feel, there also needed to be a lot of flexibility, as the campaign identity needed to applied both to new and older/existing content they had already created.

I created the main ‘container’ identity – which can exist in multiple colours or with different images contained within it – along with an approach that can encompass cut-out imagery, or a selection of data lead abstract backgrounds where imagery choice is more limited.

I then applied this to a range of ‘toolkit’ items such as social media templates, website and email headers, along with a brand guidelines document. The toolkit was then sent on to the international marketing teams to translate and apply to all their ongoing local content.