Hologic – Powered Up

Event: concept, storyboard, animation

Hologic is a large healthcare company – with a primary focus on women’s health. Whilst they operate in many divisions around the world, they’ve recently merged their EMEA, APAC and north/south American operations. This new team is now called ‘International’.

To help launch this, Hologic had a big company-wide event. They came to us looking for an idea and introduction video that would set the scene, telling why ‘International’ is so important and demonstrating the theme of the event, ‘Powered Up’. They wanted to show this in a visual way that also tied into their existing Women’s Health identity.

I created a few initial concepts and storyboard options with the version below getting the most positive feedback. I then created the full animation (in Adobe AfterEffects). This animation was used to launch the event to a worldwide audience. The design was then adapted for all event-related material, from Powerpoint templates to name badges, emails, signage and other printed collateral.

Event launch animation