LinkedIn – live events

Event: Identity, print / signage, social

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‘THE LINKED INN’

Our first event for LinkedIn was to launch the latest iteration of LinkedIn’s global brand campaign, ‘In It Together’, with an experiential activation that got people talking both online and in press. It needed to serve two purposes – position LinkedIn as the place to get you the right job, and demonstrate that its diverse community of professionals could get you there.

LinkedIn experts were on hand for profile advice and a daily ‘live jobs’ specials board featured a host of real vacancies from some of the UK’s top companies including Amazon, John Lewis Partnership, Visa and ASOS – guests were able to speak to the recruiters and hiring managers and potentially secure themselves a formal interview. So successful was the event, that The Linked Inn went on to tour to other key cities across the UK and Europe, it was also shortlisted at the Creative Moment Awards for Experiential Marketing Campaign of the Year. 

‘THE DRIVE IN’

Although the ‘Linked Inn’ was successful, we were tasked with coming up with an entirely new idea for the following year. The result? We created ‘The Drive In’ – a similar event that allowed guests to literally drive up to the window of the LinkedIn Drive In for networking and career advice.

‘THE JOBS SHED’

‘The Jobs Shed’ was created to tie in with LinkedIn’s TV ad campaign – with a strong plant, gardening and career ‘growth’ theme.

We gathered careers experts, LinkedIn advisors, five recruiting companies, and a professional headshot photographer on the rooftop of the Ham Yard Hotel to give professionals the tools they needed to ‘grow and nurture’ their career – all in a visually striking setting.