Tetra Pak – Inside a carton
Interactive presentation, banners, social
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images (from top left): 1 & 2. Interactive digital ‘explainers’. 3. Pull-up banners. 4: Landing page. 4 & 5: Social ads.
Tetra Pak is a world renowned packaging company. They came to us wanting a simple, but effective way to tell their story – mainly aimed at MPs but also to the general public. Whilst their initial brief was to create a fairly standard PDF report, I realised that breaking this into smaller bite-sized chunks would help to make it more engaging. Coupled with their desire to show video case studies and direct communication from their CEO, we realised that print or PDF solutions weren’t going to do the job.
Whilst a web-based design would have been the ideal solution, they had almost no flexibility to create something bespoke on their main website. I explored several potential solutions before finally settling on the Adobe online publishing format.
This was a bit of a learning experience – having never used the medium before. It gave us the ease and speed of building something using familiar tools, with no additional development costs – and unlike a PDF, it does allow for simple animation, interactivity and embedded video.
We created two versions, firstly a simplified, single page for consumer use, focusing on how a Tetra Pak carton is made. This was promoted and linked to from their main site and a series of additional social posts.
Secondly, primarily aimed at MPs and key government stakeholders, a more comprehensive document that highlights Tetra Pak’s innovation and sustainability credentials. This provides as much information as possible, whilst allowing those who are ‘time-poor’ to jump straight to the elements that interest them.
This was supported with a series of social posts across Facebook, LinkedIn and Twitter along with a featured header on their main website. I also created a series of pull-up banners to be used at various events.