Trivium – Buying Green Report

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images (from top left): 1 & 2. The report website. 3: Print & Interactive PDF version. 4: Animated social ads to promote the report.

Trivium is a global leader in metal packaging production, and over the last few years, they have published research on consumer attitudes towards sustainable packaging. For their most recent report, there was an ambition to increase engagement around the subject within the industry and their customers. My task was to create a new design for the report and carry this through to production across a range of deliverables, with the aim to launch on World Earth Day (just a 3-week window).

The key was to offer modular content that worked for all audience needs, centred around a microsite. This delivered the full report as more immersive and ‘snackable’ content that could be browsed and explored. It brought a richer experience through animated infographics and parallax movement, which helped bring the facts to life. This was designed and produced simultaneously, alongside an interactive PDF and a PowerPoint deck for Commercial teams. We then rounded this off with a series of animated social ads to promote the report across various social channels. The deadline was hit across all deliverables and resulted in a 33% increase in downloads compared to the previous year.

This is a short compilation of the animated stats created for use on the main website and then repurposed as individual social posts across X and LinkedIn to promote the report.