Vodafone – #ChangeTheFace

Website: UX & UI design, social

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images (from top left): 1 & 2: Responsive homepage design. 2: Site wireframes. 3: Additional page layouts. 4 & 5. Social assets to promote the campaign.

Initiated by Vodafone, the #ChangeTheFace campaign aims to address the technology industry’s diversity problem. The idea is to build a community of like-minded companies and individuals from across the tech sector, who can drive positive change within their organisations and beyond.

I worked in partnership with the team at Superunion on the overall campaign identity. I then led the design across all social and web design. This started with initial user research, UX, and then the UI design. I liaised closely with the development and content teams to ensure everything worked as intended. The first stage was a simple microsite that allowed companies and individuals to sign up to the campaign, make a personal pledge on how they would make a difference, and see pledges from others. This was linked to an ongoing social media campaign using key influencers to get the message out.

The next stage of the campaign moved this forward, with many large brands now on board (including IBM, Samsung and Facebook), the site evolved into a hub that helps to promote the various news and PR stories that relate to the campaign.

Within a month of the original launch event, the site had achieved:

• Over 500 sign-ups and pledges via the main site, including individuals from the likes of Accenture, Amazon, Ericsson, Facebook, GSMA, IBM, Nissan, Nokia, Orange, and Verizon
• Influential attendees at the launch event, including individuals from IBM, Oracle, Sony, YouTube and Google
• 684 social media posts using #ChangeTheFace, with an estimated 94m impressions